Elements For Successful Change

Organizational change is considered the adoption of a new idea or behaviour by an organization.

Organizational innovation , in contrast, is the adoption of an idea or behavior that is new to the organization's industry , market or general environment.


For a change to be successfully implemented , managers must make sure each element occurs in the organization.

If the one of the elements is missing, the change process will fail.

1- Ideas
No company can remain competitive without new ideas; change is the outward expression of those ideas.
An idea is a new way of doing things. Internal creativity is a dramatic element of organizational change.


Some techniques for spurring internal creativity are to increase the diversity within the organization, make sure employees have plenty of opportunities to interact with people different from themselves, give employees time and freedom for experimentation, and support risk taking and making mistakes. Many of todays best organizations are finding ways to encourage creativity among all employees.
-Google, the search-engine company based in mountain view , California believes everyone should spend part of their time thinking up new ideas.

2- Need
Ideas are not seriously considered unless there is a perceived need for change.
Managers try to establish a sense of urgency so that others will understand the need for change. Sometimes a crisis provides an undoubted sense of urgency. For example; Midwest Contract Furnishings, a small firm that designs and fabricates hotel  interiors, faced a crisis when its largest customer, Renaissance Hotels, was sold to Marriott, which did interior designing in-house. Midwest lost 80 percent of its revenues virtually overnight. In many cases, however, there is no crisis, so managers have to recognize a need and communicate it to others.

3- Adoption
Adoption accurs when decision makers choose to go ahead with a proposed idea. Key managers and employees need to be in agreement to support the change. For a major organizational change, the decision might require the signing of a legal document by the board of directors. For a small change , adoption might occur with informal approval by a middle manager.

4-Implementation
Implementation occurs when organization members actually use a new idea, technique , or behavior. Materials and equipment may have to be acquired , and workers may have to be trained to use the new idea .  Implementation is a very important step because without it , previous steps are to no avail. Implementation of change is often the most difficult part of the change process. Until people use the new idea , no change has actually taken place.

5-Resources
Human energy and activity are required to bring about change. Change does not happen on its own : it requires time and resources, for both creating and implementing a new idea. Employees have to provide energy to see both the need and the idea to meet that need. Someone must develop a proposal and provide the time and effort to implement it.
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